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Take advantage of the Swarovski 60th Anniversary Promotion with savings up to $290 from the original OpticsPlanet retail price on select EL and SLC Binoculars.

We are proud to be able to offer one of the best brands when it comes to optics, Swarovski ! OpticsPlanet.com is an Authorized US based Swarovski Binoculars, Rifle Scopes, Spotting Scopes, and Night Vision Dealer. We are a US-AUTHORIZED DEALER. All our Swarovski Optik products come brand new with FULL US Warranty! No gray market games here we carry all Swarovski Optik products that are available on swarovski.com, and they are 100% Brand new and Authentic. If you have any question about your next Swarovski products, please do not hesitate to contact us.

More About The Swarovski Brand

Swarovski Spotting Scopes are the best for digiscoping. Please make sure to read our Digiscopping with Swarovski Spotting scope guide. The most popular brand from the famous swarovski crystal beads is also know for their top of the line optics! When you look through a swarovski binoculars or any of their famous swarovski spotting scopes, you will not simple be surprised by the clarity, but amazed! Things are not only closer but the clarity is astounable and any individual who is looking to do some bird watching or any other activity that requires magnification and superior and high quality optics, will not be dissapointed one bit! If you need help picking out your next swarovski product, please do not hesitate to contact any of our product specialists, who will be delighted at helping you make your next purchase or to simply inform you about the superior optics of this brand. This is the last brand to truly manufacture their products strictly in europe and pride themselves on their workmanship! The Swarovski brand is known worldwide for their binoculars and spotting scopes and are avid supporters of the birding community!

Swarovski Company History

The human desire to see beyond the limits of the naked eye is as old as time immemorial, which Swarovski has managed to come closer to than anyone else! In no small part, it was a fascination for the stars and planets that led to the development of mathematics and geometry in the days of antiquity. Early in the modern age, these principles were applied to the lens systems used in the very first telescopes, most notably the instruments built by the Italian astronomer Galileo Galilei and his Austrian counterpart Johannes Kepler. Today, binocular optics are still based on Kepler's invention from 1611. Frequently regarded as merely a convenient, everyday device, this instrument born out of humankind's reach for the stars in fact moved the age old human dream of achieving a near to godlike power of vision closer to reality.

Introduction to the Swarovski Group

This storied piece of Austrian entrepreneurial history began in 1895 when, after inventing the world's first electric grinding machine for jewelry stones, Daniel Swarovski established the family owned company in the state of Tyrol. Since then, the name Swarovski has grown synonymous worldwide for clearest glass crystal, precision abrasives and a brilliant spirit of innovation, as the original enterprise continued branching out into additional lines of business. Today, the companies of the Swarovski optics supply the world with polished jewelry stones and crystal products, grinding and cutting tools, as well as sports optics. Even if the product range seems quite diverse, all companies in the Group share an important unifying link, namely the formidable production engineering know how that has grown out of the Swarovski family's quest for ever higher precision.

The Founding of Swarovski Optik

In 1935, Wilhelm Swarovski, son of the original founder, was a mere 17 years of age. Already an avid hobby astronomer, Wilhelm's passion "to be closer to the stars," as he himself described it, awakened his ambition to build his own, improved binocular. With access to the specialized glass production and finishing technologies already used to manufacture jewelry stones in his father's factory, Wilhelm managed to develop a novel prism fabrication and grinding process that he applied in constructing his first 6 x 30 binocular. Not surprisingly, Wilhelm went on to found Swarovski Optik KG in Absam, Tyrol, in 1949. His company's first serial product, the Habicht 7 x 42, is still an industry standard in the field of hunting optics.

Technological Progress

Progress through precision and technology is a philosophy ingrained in the Swarovski family's genetic code, and their companies have remained true to this shared principle of the founders. After the legendary Habicht, Swarovski Optik introduced its initial extendable telescope in 1967 and, in 1971, the world's first rubber armored binocular. In 1976, another worldwide premiere saw the launch of a swarovski rifle scope equipped with a proprietary shock absorber for preventing recoil injuries to the eye. And, in 1999, the Swarovski Optik EL binocular with the world's first wrap around grip captured Field and Stream Magazine's Best of the Best Award, making it the development of the decade. In all, over 30 national and international awards pay tribute to the company's innovative strength, and to the superior precision, quality and design that go into the Swarovski Optik brand.

Swarovski Optik

Swarovski Optik, headquartered in Absam, in the Austrian state of Tyrol, is part of the Swarovski Group. Founded in 1949, Swarovski Optik today specializes in the manufacture of precision sports optics and is a world leader in the premium segment of this market. With a reputation for superior quality, Swaroski binoculars, telescopes, swarovski riflescopes, swarovski range finders, image intensifier and optronic devices are the preferred choice of many professional users and discerning nature watchers around the globe.

Swaroski 's success is based on two key pillars: an unparalleled track record of blending technical innovation with functional and aesthetic design across its award winning product range, and a core philosophy that embraces a deep respect and appreciation for nature. The latter is evidenced by Swaroski Optik's active support for nature protection projects and the implementation of environmentally sound production practices. Management recognized early on that the company's core product is in fact providing customers with the ability to enjoy remote natural wonders up close and personally.

With a 90% export share and a workforce numbering 630 employees, Swarovski Optik is present on five of the world's continents. Total sales turnover for the year 2005 amounted to 80 million euros.