OpticsPlanet, Inc. is a leading on-line optics supplier offering a wide selection
of
sport optics,
tactical and military gear,
microscopes, and
designer eyewear. The Northbrook, IL-based Company is an Authorized
US Dealer of high quality brand name products from such well-known companies as
Bushnell,
Meade,
Celestron,
Bolle,
Serengeti,
Rudy Project,
Wiley X,
Nikon, and
Swarovski.
OpticsPlanet started using the Stone Edge Order Manager in March, 2003, for order
processing, purchase orders and inventory control. Since then, the company has steadily
expanded its business. After installing the program, OpticsPlanet increased
its order processing capabilities ten-fold. Now, OpticsPlanet manages hundreds of
orders a day with fewer staff members than before.
For the past two years, the company has exceeded sales forecasts and investor
expectations while at the same time making notable improvements in customer satisfaction
and inventory management, and automating a number of backend operations. The Order
Manager’s ability to support multiple outlets enabled OpticsPlanet to quickly and
efficiently launch two new on-line stores in 2005:
EyewearPlanet and
OpticsForYou.
According to Elena Dubova, Marketing Manager for OpticsPlanet, the company expects
its growth rate to double this year. “We are confident in our ability to support
continued growth at OpticsPlanet and we are looking forward to implementing strategic
initiatives that would not be possible without the Stone Edge Order Manager,” said
Ms. Dubova. “The customer support provided by Stone Edge Technologies, Inc. is outstanding.
With personal attention, knowledgeable staff and the Stone Edge User Forum, our
technical support needs are met instantaneously. Based on our experiences, OpticsPlanet
enthusiastically recommends the Order Manager to small and medium-sized companies
who need reliable order management software to expand their business.”
OpticsPlanet, Inc.
OpticsPlanet.com is the leading online supplier with a wide selection of
binoculars,
night vision,
tactical and military
optics, microscopes,
telescopes,
safety glasses and
prescription sunglasses.
http://www.OpticsPlanet.com
http://www.OpticsPlanet.net
Stone Edge
Technologies, Inc.
Since 1999
Stone Edge Technologies, Inc. has concentrated on the development of utility programs
for managing small-to-medium ecommerce sites that use off-the-shelf shopping cart
programs. Their main product is the Stone Edge Order Manager, which makes on-line
stores easier to manage by providing practical customer, inventory and order management
tools.
http://www.StoneEdge.com
Media Contacts:
Elena Dubova
OpticsPlanet, Inc.
(847) 919-3021
http://www.opticsplanet.com
Megan Marschka
Stone Edge Technologies, Inc.
(215) 641-1837 X117
http://www.stoneedge.com
